Marketing
As today’s economy turns more and more global, the cultural beliefs of consumers stay local.
Consumers in the U.A.E. place different values on certain product qualities than consumers in Asia, Europe or the Americas. Therefore it is important that your marketing is tailored to these specific desires and beliefs of the local consumers, so that the value positioning of your product or service remains in line with the message that you want to portray. At Irshadat we can help you in finding a captivating story that will appeal to the consumers that you wish to attract while highlighting the features that you consider to be the most important to your brand.
Irshadat specializes in marketing solutions: market entry, marketing planning and market development strategies. We support international and local companies with strategic inputs for the development of new projects well as with existing products. Having worked in a diverse range of industries, our consultants have the experience and expertise to assist businesses in all aspects of marketing.
Whether you need to develop a marketing plan, conduct sales and marketing audits, elaborate a strategic marketing research or need new products and services consulting, you can contact us for professional assistance.
- Marketing plans
- Review of marketing campaigns
- Product launches
- Marketing research
- Sales & marketing audits
- We see it from both sides: One of the things that sets Irshadat apart from other business developments agencies is that we fully understand the business culture and the views from our foreign clients. Almost all our advisors were born and raised outside the U.A.E. and have worked for various multinationals in Europe and Asia. We are convinced that in order to align product messaging used in a foreign market with one that is suitable for the U.A.E., it is essential that we also understand the viewpoints and culture of our clients. At Irshadat we understand your points of view. This helps us to serve you in the same way as you would expect from a local consultant but it also helps to identify viewpoints which will likely clash with the way of doing business in the U.A.E.
- Extensive experience: Having successfully led numerous marketing campaigns over the past two decades has made us masters in this field. We know every trick and trade in the book and seek to use them for your benefit. While some things may appear simple and straight forward at first, we have learned that many foreign marketing campaigns do not spark the same level of interest with U.A.E. residents. We will make sure that you have an appealing marketing campaign that is fully aligned with local views, standards and beliefs, so that your marketing campaign is bound to succeed. In order to appeal to a local consumer in a country that is differentiated from other parts of the world, it is best to rely on a partner who knows these customers and who has proven time over time that they can deliver results to perfection
- Personal commitment: Every client matters at Irshadat! That is why our chief executive personally oversees every project. In addition to assuring the highest level of input, this top level oversight structure also guarantees that every project manager is motivated to deliver the best possible results.
- Professionalism: We take great pride in our accomplishments and our reputation. It has taken us years to build both our reputation and even longer to build the level of trust that we enjoy from our partners and clients. We are well aware that it only takes one misstep to destroy years of work. That is why we require the highest level of professionalism of every member within our organization. When you enter into a relationship with Irshadat, you can rest assured that there will be no unpleasant surprises or hidden details further down the road. We like to make clear and transparent agreements at the start of every engagement and then we make sure to live up to them.
- Partnership: We see our clients as partners! We believe in recurring business and long term relations that can only manifest when both parties are reliable, transparent and mutually benefiting in the relation. We commence every project with this philosophy in mind. No matter how small or large the assigned project is, we consider it as an opportunity to earn your trust and as an opportunity to prove our value to you. Nowhere will you be treated more fairly and with respect than at Irshadat.